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Notice KM ZERO: Agrycult

I just returned from two days in Florence Toscanalab (event dedicated to the Web, comunicazione digitale e ai social media) e, come sempre mi accade quando vado a questi incontri, ho la sensazione di essermi tuffata per un attimo nel 2150 e poi di essere tornata bruscamente alla realtà del 1950. La gente che si stupisce del mio sentirmi fiera di voler essere, nel mio piccolo, protagonista di questo mondo che evolve, che prima mi sembrava "normale", ora mi sembra quasi ancor più retrograda (nel vero senso della parola...che al posto di andare in avanti, va indietro) e chiusa di mente. Però, c'è un però. Che ogni tanto trovo qualcuno di veramente ma veramente avanti e questo basta a farmi sentire un pò meno aliena!
Ieri ho scoperto grazie a Twitter (dove, non a caso, are the pioneers) Agrycult , which calls itself an "online community farmers." Francesco Travaglini, peasant farmer and Molise, has transformed his garden of Oxen Park in a real digital garden. This is a "garden in subscription," which recently was added 2.0 ricotta! How does it work?
At 11, the ricotta is ready and in the afternoon passed the SDA to withdraw placed in a polystyrene container holding the right temperature with bags of green ice. So 24 hours after their production, the curds are delivered to your home.

What can I say? The idea seems good. Let us help you to grow and spread? Go look at the site www.agrycult.com because I'm sure they will be amazed! Here form for the subscription digital vegetable and ricotta 2.0:)

is what can make a great pattern and the power of the web!

But the thing that fascinated me most is that their Agrycult ambitious goal is to achieve the "zero km of communication" and to ensure that this will turn into an innovative model of distribution and consumption of products of the Italian peasantry. But you know what else came up Agrycult el ' Az. Oxen Park of ? A contest on Twitter, at no cost, but can not generate low visibility (since I'm writing you and you are now reading).

just do a RT (retwittare, re-send a tweet that is published by a user) of a tweet @ Agrycult Michael Vitale and then he proceeded to pull out at random a winner, whose prize was just a box of fresh vegetables that were coming home within 24 hours of collection! One thing they have invented for facebook. It was necessary to tag themselves and another person with a photo of the fanpage Agrycult. In this way the project was made known to another person, and had the opportunity to be extracted to win another box of fresh vegetables.
Now I can say, I saw the first video on youtube with the extraction of tonight's contest twitter e. .. I know the winner! And I think you will agree with me emphasize one thing.

Too often we forget that the web is not something "done", where you can identify the limits physical. It 's a bit like the air. There can be only mine air and the air yours. The air is all it is for everyone and everywhere. So it is for the web. It would also be time to stop thinking "I can only use the internet for these certain things" or "what's so interesting about twitter?". We can not continue to put limits to the extension of the web. Agrycult there is clear evidence. I wanted to talk about their because it represents in a tangible way that I always thought, that the transversality of the web. In every field imaginable by man can have a multiplier effect than the traditional functions, almost no cost zero! The network can help us get where we are not alone can go. We can still continue to ignore this concept? I think really that the idea of \u200b\u200bAgrycult and communication have been brilliant and I think that their size is still in its testing. No coincidence that the model referred to is that of "community supported agriculture." And the potential community is all of us.
Today I spoke with ricotta 2.0, but who knows what they will be able to invent a few months! So hats off to those who "pick up" technology and uses it on himself, but not limited to looking in a detached way. It 's like a big relay. There who is in the stands watching, maybe even bored. And there are those who run, and then maybe win.

So I was right or not when I wrote that to Agrycult but are really really on? Congratulations to these people so open-minded! Finding one of these people makes me more easily withstand 100 non-open-minded.

E 'digital culture that moves:)